I have been working with a startup alternative health product line, Teluria Health. I have been doing graphic design for product labels, online listings, and advertisements.
The primary logo was designed with client’s description of elements to include, and refined to a vector file in Illustrator. It is intended to convey a sense of spirituality, balance, and healing.
Since the brand is focused on alternative healing protocols, the packaging needed to show “quantum energy” – a tall order to capture in a 1″ x 3″ label!
I turned to Photoshop for this project, because of the options to adjust color, layering, and overall mood I could create. This was my first professional use of generative AI, I experimented with asking an AI to give me a “quantum energy” image. This was one layer of the final product, which I combined with other paintbrush, coloring, and blending techniques in Photoshop. I think the results are interesting, nuanced, and evocative.
The next step was to create a mockup of the initial product line, a series of essential oils. Again I turned to photoshop to create realistic renditions of the bottles with the custom labels. The result is clean, simple, professional.
The next step was to create advertisements. These were intended for product listing on Amazon, and advertising on social media platforms. I used Photoshop to create text and image montages.
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